Famous Salmon Fishers
By Jock Monteith 11th September 2018
It never ever fails to amaze me of who you'll meet on a Scottish salmon river. Here's footballing legend Graeme Souness the former Liverpool and Rangers player & manager who carved a fantastic reputation in the footballing word at home and abroad. A true soccer legend indeed and a great man to be in the company of on the salmon river.
Scottish Salmon Fishing VIPs
Over the years I've personally hosted many other celebs including former Rangers & Scotland manager Walter Smith, Michael Keaton, the Princess of Dubai and also the CEO's of Coca Cola, Diageo & Honeywell to name a few which are all massive golobal superpowers in their own individual fields. I also recall a few years ago overhearing a Russian fishing guest in my boat conclude a telephone deal worth $2 billion dollars with the JP Morgan bank of New York.
The Attraction Of Salmon Fishing
The common denominator for all of the above was clearly the 'pull & draw' of the Scottish rivers and in these cases specifically the mighty River Tay. When you step back and look at what Scotland is famous for you'll see that salmon fishing is high on the agenda of national specifics.
Salmon Fishing Economics
They say that Scottish salmon fishing is currently worth over £100 million pounds annually to the Scottish economy. How they figure out all the ancillary spend to come up with that valuation figure I've no idea but I would strongly suspect other revenue streams generated by visiting salmon fishers are not accounted for.
Salmon Fishing Entrepreneurs
With this vast amount of incoming Scottish salmon fishing business coming into Scotland the entire sport is screaming for real entrepreneurs to step forward to improve the way Scottish salmon fishing is presented and sold. Gone are the days of 'passive' marketing by estates and agents who don't understand the power of effective investment as we are now in an era where 'active' marketing is required as is the case with any competitive business.
New Salmon Fishing Marketing Strategy
Scotland has been hindered with poor salmon fishing marketing in recent decades but that looks as if it's changing for the better and about time too. As a forerunner with the rebirth of 'effective' Scottish salmon fishing presentation I'm currently working on a new even fresher marketing concept that will 'blow the hinges off the barn doors' if successfully established so watch this space closely.
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